Data Analytics / Data Visualization Consultants

Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.

In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.

Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.

Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales. 

The Know Show - Interview with Gina von Esmarch on Voice of Customer

Business Consulting Expertise:

Ricardo Bernardino specializes in Cloud Cost Optimization, by rightsizing computing services, data retention policies, and weekend shutdowns of the non-production environments.

Experience: Mr. Bernardino been an IT consultant for 18 years, 10 in Software Development Lifecycle and 8 in DevOps. He is currently a DevOps Lead, Release & Deployment Manager, and Security Officer, managing a multi-cloud infrastructure for a SaaS company.

In the last 6 years, he has pursued cloud efficiency culminating in dramatic cost reductions and enhanced system stability. Implementing strategic initiatives, like right-sizing computing services, revising data retention policies, and selective shutdowns, has significantly reduced cloud consumption, without compromising operational excellence.

Business Consultant Services - As a freelance consultant, Mr. Bernardino takes part in research studies, usability tests, and interviews through leading research platforms such as Respondent, User Research International, User Interviews, Enterprise Technology Research, Gerson Lehrman Group, or Coleman Research Group. He shares his experiences, perspectives, and feedback directly with companies, shaping new products, services, and user experiences, but also learning about emerging trends and products.

Mr. Bernardino improves processes using tools like Jenkins, Terraform, and Ansible, accomplished zero-downtime deployments, slashed the release process duration from hours to minutes, and virtually eliminated planned and unplanned downtime.

Education/Training: BA in Computer Science, from Instituto Superior Técnico, graduated in January 2013. Student in an Information Systems Master's Degree, from Instituto Superior Técnico, from 2008 to 2013.

Degree / Certifications - AWS Certified Solutions Architect – Associate - ITIL® V3 Foundation - Oracle Cloud Infrastructure 2023 Architect Associate - ISTQB Foundation Level

Discovery Engineering is a private Engineering Firm based in Boulder, Colorado, performing investigations into Electrical, Electronic, and Communications Systems.  Discovery Engineering also works with management to analyze risk, improve quality, and understand variability processes.  Clients include industrial, commercial, research, legal, government, and private entities.

Mark McFarland, PE, Founder & CEO, is an Licensed Engineer and Statistician with over 25 years of extensive education and experience in applied statistics, statistical learning, artificial intelligence, electrical engineering, and communications. His practical experience includes the design, analysis, and testing of satellite, cellular, LTE, Internet, wireless, Wi-Fi, RADAR, networks, data communications, communication protocols, standards, public safety communications systems, GPS, instrumentation, and control systems. 

Mr. McFarland understands variability is crucial to improving and controlling processes.  He brings scholarship and practical experience in Statistics and Applied Research to help clients understand variability and improve outcomes.

Applied Research and Analytics Consulting Services:

View Mark McFarland's Expert Witness Profile.

Eric F. Forister, PhD is an Economist with expertise in industrial organization, applied microeconomics, and applied econometrics. He has extensive experience in applying economic insights to understand firm and market behavior, analyzing large datasets using advanced econometric and statistical techniques, and designing and evaluating surveys. He has co-authored medical research papers and legal publications on class certification and market definition. As a consultant, Dr. Forister has addressed issues such as:

Dr. Forister has analyzed dozens of industries including consumer packaged goods, luxury goods, food products, medical services, biotechnology, legal services, fitness, clothing, entertainment, real estate, air and ground transportation, telecommunications, television, electronics, heavy industry, advertising, restaurants, automobiles, gasoline, payment processing, and illicit markets.

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Expert Witness Profile.

Joel Beal's experience includes leadership in System Design, Regulatory, and Advisory Roles, and extensive involvement with Commercial Fleet Operations. His education includes US, Canadian, State, and Provincial Commercial Motor Vehicles, legislation, regulations, and requirements. 

Mr. Beal has unique expertise in cutting-edge trucking technologies, logistics, and regulatory knowledge ensuring effective and compliant strategies and achieving significant efficiency gains. He delivers consultancy services that Optimize Trucking Operations, Ensure Compliance, and Drive Innovation. He offers answers for both corporate clients and legal professionals and has over 30 years of results for all sizes of transportation companies and law practices.  

Consultancy Services Offered:

• Technology Integration: Analyze and integrate technologies to streamline operations.
• Performance Optimization: Implement process improvements to boost efficiency.
• Regulatory Compliance: Conduct audits to meet industry and regulatory standards.
• Safety Protocols: Enhance safety procedures to mitigate risks.
• Strategic Solutions: Align technology initiatives with business objectives.

Background Experience: 

• From 2008-present, Mr. Beal owns Rockwell Technologiy, Inc and JBA Telematics.  This includes short term and extended consultancy engagements with technology providers.  Focus is TMS and telematics to North American trucking companies.
• From 1994-2007, Mr. Beal served as Senior VP for Tripmaster Corporation, which invented Onboard Computers for trucks in 1978. Tripmaster provided systems for most of the US Fortune 500 companies who had private fleets.

View Joel Beal's Expert Witness Profile.